OUR CSR: Feeding Hong Kong

The entire Destination Asia Hong Kong team joined a community outreach project in early May 2019 as part of their partnership with HandsOn Hong Kong. Serve-a-thon was born in 2017 after nearly a decade of the HandsOn team serving the Hong Kong community and discovering that the majority of citizens would like to volunteer – but often need help getting started. With a record 1.37 million people living below the poverty line, existing on as little as HK$4,000 per month, the role Hong Kong non-profits play is more important than ever. They work tirelessly to serve the city’s most vulnerable but cannot do it alone.

Serve-a-thon brings Hong Kong together to help address social needs and unites each of us (NGOs, business, schools, families, government and media) in the name of service. The 2018 edition of Serve-a-thon supported more than 18,000 people in need with the help of 2,000 volunteers giving their time in just one week.

Destination Asia Hong Kong CSR program:
Date: May 6th, 2019

Activity: Help Packing in Food Bank
All volunteers received a short briefing before carefully sorting and checking use by dates – then repacking fresh food and beverages in the warehouse that is suitable for serving.

NGO Partner: Feeding Hong Kong
Feeding Hong Kong (FHK) aims to fight hunger and reduce food waste in Hong Kong. It is the first Hong Kong food bank dedicated to rescuing surplus food from retailers, distributors and manufacturers and redistributing it to people in need.

A quarter of Hong Kong’s children and one third of its elderly citizens do not have enough food to eat. The organization behind this food bank rescues quality surplus food from companies for distribution to Hong Kong’s underprivileged. FHK’s mission is to feed people in Hong Kong who would otherwise go hungry. At the same time, this reduces the amount of high quality food being unnecessarily sent to landfill.

e: hongkong@destination-asia.com

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