We are pleased to announce the appointment of Peter Cools as General Manager of Destination Asia Japan. Peter joined Destination Asia as Incentive Manager in 2014 before being promoted to Business Development Manager in 2016. He started the role on June 1st and in his new position will oversee the general day to day management of Destination Asia Japan along with an active role in product development and sales strategies.

After obtaining a Master’s Degree in Japanese Studies in his homeland Belgium and a short-lived stint as a Japanese teacher, Peter decided he wanted to be at the forefront of the Japanese tourism industry and open Japan to the wider public. Opening the Destination Asia Kyoto office in 2014, Peter brought with him a high level of expertise in all areas of the business. His comprehensive knowledge of international markets and profound understanding of Japanese hospitality made him the perfect person to transform the country’s possibilities into our client’s opportunities. Peter speaks fluent Japanese, English and French, alongside his native Dutch.