Destination Asia announces, effective 1 February 2015, World Marketing Group will lead its North American incentive travel and event business development for the Asian region. The new alliance offers customers access to highly skilled Asian operations, backed by in-market sales and marketing support and expertise.
“We are honored to have World Marketing Group represent the growing incentives and events business to Asia from North America, their specialty for over three decades,” stated Jim Reed, CEO Destination Asia Group. “Our dedicated meetings and events divisions are at the heart of the Destination Asia Group, aligning our services with the growing demand of business group travel to Asia. Our shared legacy of market knowledge and customer service in incentive travel and event management elevates our offering to effectively meet the growing customer expectations of this region.”
“Our 35 years of working with North American clients on their Asian programs aligns with Destination Asia’s superbly delivered customer experience,” said Jane Schuldt, CIS, CITE, President, World Marketing Group. “We believe Destination Asia’s laser focus on Asia-only operations positions them to deliver unparalleled value to customers seeking unique experiences. We look forward to putting the force of our expertise behind their initiatives.”
About the Destination Asia Group
Destination Asia was founded in 1996 by Jim Reed, Founder and CEO, and Addie Hirunkate, MD of Destination Asia Thailand, as a destination management company. Operations are located in 11 Asian countries, supported by 33 offices in Thailand, China, Hong Kong, Vietnam, Japan, Singapore, Indonesia, Malaysia, Cambodia, Laos and Burma. As a network, they specialize in worldwide incentive and events business and offer the services of more than 630 employees to their customers.
About World Marketing Group
World Marketing Group, based in Minneapolis, MN was founded in 1980 by Jane E. Schuldt, CIS, CITE, as a North American based contract sales and marketing organization to serve Asian destination management companies. World Marketing Group is specialized in business and brand development for incentive, meeting, conference and event segments, providing representation and planning assistance to over 30 countries worldwide for North American-based third party, association and corporate clients.
The Destination Asia operating offices to be represented by World Marketing Group are Thailand, China, Hong Kong, Vietnam, Singapore, Indonesia, Malaysia, Cambodia, Laos and Burma.