As event planners seek fresh and memorable experiences, Destination Asia Events brings Southeast Asia’s secondary destinations into the spotlight. From the serene beaches of Hua Hin and Krabi in Thailand to the cultural richness of Kuching in Malaysia and the tropical charm of Phu Quoc in Vietnam, these destinations offer immersive experiences that captivate and inspire. From Luang Prabang in Laos to the vibrant energy of Phnom Penh in Cambodia and Indonesia’s treasures such as the historic city of Yogyakarta, these locations highlight the diversity and authenticity of lesser-known MICE destinations across Asia.
Driven by a growing trend for cost-effective and creative alternatives, MICE organisers are increasingly turning to these attractive locations, where smaller crowds allow for more tailored and intimate events. Michelle Rust, Destination Asia’s Director of Sales (North America), shared an insight from her meetings at the IMEX America tradeshow, “There’s a strong preference for more experiential and immersive events, as opposed to traditional formats. Personalised experiences and themed events tailored to the brand or industry are gaining popularity. People want something they couldn’t book themselves, something unique and unforgettable.”
The Destination Asia Events team connects delegates to extraordinary experiences, from jungle treks in Krabi to architectural tours in Kuching and thrilling open-top Jeep rides through the landscapes of Danang. These settings also open doors to meaningful corporate social responsibility (CSR) activities, like bike-building for schools in Tien Giang, Vietnam, tree-planting at a UNESCO-heritage side in Prambaran, Indonesia or donating and building water wells to the benefit of local communities in Siem Reap, Cambodia.
While secondary locations offer incredible value; seasonality, and resource limitations mean advance planning is essential to ensure your event shines. Destination Asia Event’s extensive network of suppliers and knowledge of lesser-known locations ensures every detail is expertly managed, helping you deliver a memorable event that inspires beyond the destination itself.
Interested in finding out more? We offer event options in nine magnificent countries across Asia, and know this region better than anyone. Reach out to our specialist team of event professionals so we can start creating your perfect Asia event.
