Chinese New Year Night Parade Switched for Virtual Mart & Festival

Hong Kong’s annual Lunar New Year night parade will not be held in Tsim Sha Tsui for the second year in a row. Instead, it will be replaced by an ‘online mart’ held between 8 – 26 February – one bereft of even live-streamed performances.

Locals can use the mart to purchase Lunar New Year gift boxes featuring goods from more than 70 local and international brands, traditional festive dishes from over 20 luxury restaurants and some 500 discount deals on dining, retail and sightseeing attractions.

Following the successful execution of online events such as the Wine & Dine Festival and Hong Kong New Year Countdown with a viewership of almost to 500,000, the Hong Kong Tourism Board (HKTB) is confident the online Chinese New Year Night Parade will run smoothly.

It will be only the second time that the parade will not commence since its inception in 1996.

e: hongkong@destination-asia.com

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