As Japan’s tourism landscape evolves, there is a growing focus on encouraging travellers to explore beyond the country’s most established destinations. Promoters are highlighting emerging areas such as Nagoya and Aichi Prefecture, where rich culture, culinary heritage and craftsmanship await discovery. This shift not only eases pressure on hotspots like Kyoto but also helps reveal a more authentic and balanced view of Japan.
Visits to these areas have gained even greater momentum with the rise of new luxury accommodation, including the opening of Espacio Nagoya Castle, a landmark development redefining the city’s hospitality scene. Located just across the moat from Nagoya Castle, the property blends modern sophistication with deep historical resonance, inspired by the legacy of the Tokugawa clan. Guests can expect spacious suites with panoramic castle views, exceptional dining, a mosaic-tiled pool, and a natural hot spring spa designed for complete relaxation.
To complement this growing interest, Destination Asia has developed a series of themed programs for 2026, featuring culinary explorations, geisha encounters and niche excursions. These new itineraries are available now for our partners to view on the Agent Hub.
For more information, get in touch with our reservation team in Japan at: [email protected]





